Ali Cudby is an advocate to extend customer relationships beyond the single transaction and create true engagement. She’s the founder of Your Iconic Brand and has worked with The New York Times, Golf Digest and several specialty brands to create unique customer service experiences that turn customers into raving fans for life. Listen in as Nancy interviews Ali on the secrets to creating customer love to turn your customers into raving fans.
Connect with Ali HERE
About Ali Cudby:
Ali Cudby is the CEO and Founder of Your Iconic Brand where business leaders turn customer experience into a foundation for loyalty and profitability.
“What drives me crazy is when businesses only focus on customers inside the business and miss the chance to engage and extend the relationship to take the relationship much deeper than a single transaction.”
Applying Cudby’s system for customer connection aligns clients, employees and leadership. The results? Enhanced customer and employee retention that generates higher satisfaction and increased profitability.
With over 20 years of experience in customer loyalty, The New York Times Company was the first corporation to experience Ali’s work after she graduated with an MBA from Wharton School of Business. Her skills were honed further at Golf Digest, Animal Planet TV Network, and then as an award-winning entrepreneur.
Ali serves on the executive board of the University of Pennsylvania’s Trustees Council for Penn Women as the Chairperson of the Leadership Committee and on the Board of Overseers for Penn’s Library System. In her spare time you can find Ali in the pottery studio.