Will the real you please stand up? If you’re not willing to risk being who you are, then you’ll miss out on the power of being a stellar brand that changes the world and changes lives. But how do you do that? By having zero tolerance for the things that hold you back, says my guest Isabelle Mercier.

Discover how her 20+ years in branding have led her to this mission of changing the way we value ourselves and use that to communicate who we are and what we do in a way that shakes to the core. All today on itenco: Lessons for the leading edge.

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About Isabelle Mercier

As host of LeapTV.com, one of North America’s Top Small Business Influencers in 2012, Entrepreneur of the year at the 2003 Lauriers de la PME, and one of the bestselling authors of the business and marketing book titled, The Next Big Thing: Top Trends From Today’s Leading Experts to Help You Dominate the New Economy; Isabelle Mercier’s sole purpose as a brand builder and business performance catalyst is to empower change and growth.

Isabelle co-founded her first business venture a few years out of her teens, which quickly escalated to become one of Canada’s most awarded branding and creative firms; from prestigious international design awards to national entrepreneur of the year. Isabelle is a true pioneer in branding, and throughout her career has had the opportunity to help hundreds of solopreneurs and small business owners, as well as some influential brands such as A&W, Robeez Footwear, Earls Restaurants, IMAX Corporation, and HSBC Investments just to name a few.

With over two decades of hands-on experience in branding and business growth, as well as extensive learnings from traveling the globe, Isabelle is determined more than ever to help solopreneurs and small business owners all over the world catapult their way to crazy success – while having a blast doing it.